Why every local business needs a website in 2026
Your competitors are online. Your customers search Google before they walk in. If you don't show up, someone else gets the job.
Read: Why every local business needs a website in 2026 →Tips and insights for local businesses going online
I write about what I learn building websites for small businesses in London. Practical advice on getting online, what makes a good site, pricing, SEO basics, and behind-the-scenes from running a freelance web studio. No jargon, no fluff. If you run a local business and want to understand the web better, start here.
Most of the people I work with have the same questions. Do I really need a website? How much should it cost? What actually matters? I have written about all of these from first-hand experience. I build sites for barbers, beauty salons, trades, and shops across London, so everything here comes from real projects and real conversations with the owners and operators behind them.
Your competitors are online. Your customers search Google before they walk in. If you don't show up, someone else gets the job.
Read: Why every local business needs a website in 2026 →You don't need animations, parallax scrolling, or a blog. You need three things: what you do, how much it costs, and how to book.
Read: What makes a good small business website →Most freelancers send updates over WhatsApp. I built a custom portal where clients manage their own site content. Here is why and how.
Read: How I built a client portal for my web design business →